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What is SEO in Digital Marketing

Your business or website may have valuable content, but what if it doesn’t reach people? To be visible in front of your target audience, you need SEO. It is an essential digital marketing technique that helps you get on top of search results.

In this article, you will learn what is SEO and how it works, the types of SEO, and its benefits.

What is SEO in Digital Marketing?

SEO in digital marketing is a technique that helps your website to get ranked higher on the Search Engine Result Pages (SERPs). It focuses more on bringing organic traffic to your website by formatting high-quality content for the targeted audience. Using specific keywords, building original & organized content, and well-written Meta descriptions with best SEO practices can get you on the first page of search results.

How does SEO work in Digital Marketing?

When you optimize the SEO techniques on your website, your website is improved to show up in the SERP for the keywords you target for your audience. These keywords can be queries or words your target audience searches on search engines. For example, if you provide SEO services in New York, your target audience may fire searches like ‘SEO services’ or ‘SEO services near me etc.

Google crawls through the available website for user queries and provides the best result. Well-optimized content sends positive signals to search engine crawlers that your website has valuable and high-quality content for the user.

You can get on the search results page when you optimize your website according to Google’s ranking factor. So, using SEO can be the best decision for your digital marketing techniques.

Types of SEO in Digital Marketing

There are several types of SEO in digital marketing. Three main types of SEO that are essential for any marketing campaign are here-

  1. On-page SEO

When you execute any actions on the website, it is referred to as on-page SEO. It highly contributes to website ranking. The activities on the website include content formation using targeted keywords, proper meta tags, and URLs.

  1. Off-page SEO

When you take actions for marketing outside your website, it is called off-page SEO. For example, advertising your website’s content on other social media platforms using external links is off-page SEO.

  1. Technical SEO

As the name suggests, technical actions such as helping search engine crawlers index or rank your website on SERP are called Technical SEO.

Benefits of SEO in Digital Marketing

  • Improve Website Visibility:In a broad market, making people aware of your brand is challenging. SEO enhances your brand’s visibility when your website appears in the search results.
  • Builds Trust and Credibility:It’s a basic human mind to consider the higher ranking site trustworthy and high quality. When a user finds your website in the search results, it gives credibility to your website.
  • Increase Traffic:It is obvious that when you rank higher and are visible to more people, they are likely to click your page. Effective SEO techniques in digital marketing can drive you more traffic.
  • Gives a Competitive Advantage:Consistent better SEO approaches help you on SERP. It enables you to outrank and stand out from your competitors and grow well in business.


SEO is a crucial technique in digital marketing. It has many strategies and tactics to help you rank higher on the search results. SEO works best for long-term goals. Now that you know the importance of SEO in digital marketing, it’s the right time to implement it in your website. We have SEO experts that provide the best SEO services in Gurgaon to grow your business. Let’s connect to give the right start to your business.

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